James Maxwell
B2B Cold Pitch Strategy
✅ Win more clients with high-value outreach.
Pitch your dream clients.
Sign your biggest deals.
DM Scripts Email Sequences Cold Outreach Strategy
Lead generation is ripe for disruption .
The good news is that...
It's easier than ever to get in front of prospects.
Emails and LinkedIn profiles are easy to find.
The barriers to entry are (almost) zero.
The bad news is that your prospects are...
Bombarded by generic, cookie-cutter outreach.
Interrupted 100x a day with annoying emails.
Flooded with really, really (really) bad DM’s.
And the problem is only getting worse....
Shady AI tools are exploding.
Inexperienced agencies are everywhere.
People are tuning out the noise.
Reply rates are falling off a cliff.*
The average cold email reply rate is now less than 1%
Clearbit, The State of Outbound 2023
✅ But this is actually excellent news...
Because 8 out of 10 prospects want to be contacted by email & direct messages that are extremely high-value and helpful .
Rain Group, Center for Sales Research
James has an electric personality that is felt as soon as he walks into a room.He has the rare ability to look at a situation from a 3,000 foot view while maintaining focus on specifics to build an effective execution strategy.
Sidra Bucch
Brand Strategist
This is a huge opportunity.
People are starved for high quality & extraordinary outreach.
Your outreach should be so good that prospects are literally thanking you* for raising the bar with messaging and campaigns that are:
Super tailored & super high-value.
Handcrafted and deeply personalized.
Loaded with enormous (free) value.
Oozing with professionalism & quality.
* My clients constantly get replies from prospects that start with: "Wow, I never reply to these kinds of messages, but..."
James was a pleasure to work with and delivered on what he said he would, always.
Milan Gavric
Director Of Sales, FusionCorp
James Maxwell
B2B Outbound Strategist & Ghostwriter
Hello, I'm James Nice To Meet You.
My journey wasn’t a straight line.After a two year diversion spent in Taiwan teaching english (highly recommend this to anyone who's one the fence about doing it)
I spent the first decade of my career in marketing & branding, with the majority of that time spent in the Montreal startup scene.My goal was always to start my own company, so eventually I launched my own boutique marketing & brand strategy consultancy and, despite the ups-and-downs over the years, have loved every second.My passions include, reading, writing, rapping, gaming, & running. In my spare time I’m an aspiring fantasy and non-fiction author.I'm currently in Nova Scotia but I plan to move to Vancouver by the end of the fall and eventually to Southern California. Aside from writing, my biggest passion is my clients.
The short version:
Former tech-exec in the MTL startup scene.
10+ years in sales, marketing, & brand strategy.
Strategy, reading, & writing are my passions.
Fun fact: I once read 366 books in a year.*
* Long story short, I created a series of info-products that helped people read a book a week; 52 books a year. A prospect told me that reading that much (and staying productive) was impossible. In the immortal words of Michael Jordan: I took that personally.
James is an incredible individual to work with. His ability to lead is exceptional and he manages to bring out the best of the people he works with.His ability to see the 'big picture' at all times is remarkable. At the same time, he is also gifted at fine-tuning the little details as well. He brings a phenomenal and unique element of creativity to the table as well.A down-to-earth people-person that values building and maintaining relationships, James was a true pleasure to work alongside.
Ian Sinclair
Vice President, RBC
Interested In Working Together?
Packages & Pricing
Cold Pitch Playbook For Solopreneurs
$6,500 / playbook
Everything you need to pitch your dream clients.
Tailored outreach / cold pitch strategy.
DM scripts for LinkedIn & social.
Cold email scripts & sequences.
Train you on the process.
All assets you need for your campaign.
First sale w/ playbook guaranteed. 🏆
If you want to explore working together, connect with me on LinkedIn and send me a direct message. 📬
Cold Pitch Playbook For B2B Teams
$12,500 / playbook
Everything you need to pitch your dream clients.
Sales & outreach audit.
Tailored outreach / cold pitch strategy.
DM scripts for LinkedIn & social.
Cold email scripts & sequences.
Train you / your team on the process.
All assets you need for your campaign.
First sale w/ playbook guaranteed. 🏆
If you want to explore working together, connect with me on LinkedIn and send me a direct message. 📬
Playbooks + Consulting Retainer
$25,800 / quarter
Includes hands-on implementation.
Hands-on implementation & support.
Unlimited playbooks.
Weekly check-ins & coaching.
Reporting & adjustments.
Quarterly reviews & workshops
If you want to explore working together, connect with me on LinkedIn and send me a direct message. 📬
Unlimited Strategic Partnership
$125,800 / year
Get unlimited access to me year-round.
Full integration with your team.
Long-term strategic advisory.
Unlimited marketing & sales support.
Unlimited 24/7 access to me.
If you want to work together, connect with me on LinkedIn and send me a direct message. 📬
© James Maxwell, 2024